In the October/November 2017 issue of Creative Review, writer Nick Asbury delves into the origins of brand storytelling and wonders whether it has had its day.
New address, new stationery. We were delighted that our friends at Supple Studio decided to take up the challenge.
At the end of August, Tesco stopped selling ‘one-use’ 5p plastic bags. It was a brave, bold move designed to reduce litter and the number of bags sent to landfill.
Tesco are dead right. Their distribution lorries are in effect two-sided moving billboards, travelling up and down the UK motorway network. So you might as well use them as such.
You wait weeks for a tone-of-voice project, and then five come along at once.
Good to have some words featured in ‘The Sunday Times’, after a hiatus of over a decade. Only this time it’s as a brand copywriter rather than a design journalist.
Over the past year or so, we’ve been collaborating quite a bit with Proxy Ventures, an intriguing and unusual client.
They describe themselves as ‘venture capital creatives’.
We’ve penned words for all kinds of things — books, leaflets, posters, taxi sides, treasure hunts, sleeping masks, pencils, websites, biscuits, mobile phone UIs, and tubs of ice cream.
One Eighty is a new residential development in Stratford, east London, aimed at young professional ‘Generation Renters’.
Here’s the cutely animated result of a short script we wrote recently to explain QuidCycle, a new ethical peer-to-peer lending programme.