In the October/November 2017 issue of Creative Review, writer Nick Asbury delves into the origins of brand storytelling and wonders whether it has had its day.
At the end of August, Tesco stopped selling ‘one-use’ 5p plastic bags. It was a brave, bold move designed to reduce litter and the number of bags sent to landfill.
Tesco are dead right. Their distribution lorries are in effect two-sided moving billboards, travelling up and down the UK motorway network. So you might as well use them as such.
You wait weeks for a tone-of-voice project, and then five come along at once.
The ‘p’ word has become one of the most overused and meaningless buzzwords of modern times.
We like to try our hand at all kinds of writing at totalcontent, and something we’re being asked to do more and more is to create scripts for online animations.
It’s been a full-on year, and yes, the totalcontent blog is feeling a little neglected and unloved.
Good to have some words featured in ‘The Sunday Times’, after a hiatus of over a decade. Only this time it’s as a brand copywriter rather than a design journalist.
This is the second book in our best-selling ‘classic fairy tales that mean business’ series, illustrated with some aplomb by Andy Goodman at Five-Bar Gate.
In many ways, business jargon keeps me in business. I’m like a pest controller, brought in to exterminate added-value, fully leveraged, synergistic language.