Our very first commission from Tayburn Design in Manchester was to come up with a suitably sticky strapline for the recently relaunched Chewits sweets. After chewing the brief over, we gave them around 30, and this was the one they chose. In case you’re scratching your head and wondering why ‘Chewie’ is spelt like that, it’s the name of the bouncy dragon character who fronts the brand and appears on the packaging.

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