A recent poster we worked on for GAP through ycn passed the ultimate test and now hangs proudly on our studio wall. It was a lovely customer giveaway marking a hugely ambitious 3D paper installation in GAP’s Milan superstore, created specially for Milan Furniture Week, which you can read all about here.

totalcontent were asked to come up with no more than 50 words to express the sights, sounds and smells of city life. These were then beautifully hand-lettered and illustrated by Jamie Brown, and sit on one side of a poster explaining the genesis and development of the paper sculpture project. It’s our second collaboration with ycn, whose quirkiness, imaginative flair and tireless championing of illustration we love.

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