Branding consultancy navyblue’s new web site really bucks the trend. There are no images, just big, bold, unapologetic words, spelling out the agency’s beliefs and credentials loud and strong. All of which were provided bytotalcontent. Using a direct question-and-answer format, we set up a verbal template in which navyblue’s various strengths and capabilities were conveyed through a series of succinct case studies. It’s good to see writing being used so positively and confidently, and design taking a back seat to content. To read more, visit

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