One Eighty is a new residential development in Stratford, east London, aimed at young professional ‘Generation Renters’. It offers residents all kinds of modern-day services including cold storage for food deliveries, dry cleaning, and a private function room.

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We helped branding agency fivefootsix with messaging and developing a friendly, upfront tone of voice for the brand, before embarking on the website copy. The idea was to get across the benefits and flexibility of renting, and to sell the vibrant, post-Olympic Stratford as a super-handy place for the City and West End. The words are pithy and punchy, reflecting the simplicity of the design and the hassle-free nature of renting. You can see for yourself at oneeighty-stratford.com.

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