totalcontent has been asked to develop a full tone-of-voice programme for live events and exhibitions specialists Shelton Fleming. SF are a wonderfully creative independent company, who conceive spectacular live ‘experiences’ for the BBC, the GuardianBMW and the DTI, among others. We won a two-way competitive pitch to get our mits on the business, and are currently working on the first stage brand articulations.

Our first task was to come up with a new strapline – that’s it up there. By pure coincidence, Deborah had worked with Shelton Fleming many moons ago when she worked in PR – they used to orchestrate Christmas press shows for one of her clients, Woolworths. Good things come around.

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