Earlier in the year, totalcontent hopped onboard Eurostar to Brussels. This was to get the lowdown on Square, a massive, state-of-the-art international conference centre, which will be opening in 2009. Even in its unfinished state, there’s no mistaking that Square will become a major-league meetings place – the location, space and architectural ambition are quite something.

We were charged with announcing and explaining the ambitious scheme in a brochure and series of ads designed by our friends at Why Not Associates. And we’ve since helped Square with naming its many auditoria and facilities rooms.

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