A small-but-satisfying job for the newly formed Supple Studio. This is the latest incarnation of the hugely talented and affable Jamie Ellul, latterly of Magpie. Branching out on his own and making the move to Bath from London, naturally enough, he needed a website to set up stall and tout his wares.

Supple and demand… Jamie Ellul’s clean, copy-focused website

Jamie already had a pretty clear idea of what he wanted to say, but brought us in to refine, edit and add our own thoughts to his rough draft. We tried to keep the overall tone friendly-yet-professional, confident without being arrogant. We particularly like the simplicity of the Supple website, and how the bold words take centre stage. The Supple logo, based on a section sign glyph in the typeface Bella, is pretty smart too. Often, writing for designers can be tortuous. I remember a certain ‘About Us’ paragraph taking six months to get approval as it did the rounds of everybody at the agency. Fortunately, this project went beautifully smoothly. We hope Jamie’s exciting new venture does the same.

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