It’s not often you get to meet one of your childhood heroes in the course of your work. But, during a project for UK Athletics through design company navyblue, Jim was lucky enough to spend time with former world 5000-metre record-holder David Moorcroft – UKA’s inspiring chief executive. The outcome – a document aimed at geeing up British clubs and athletes in the run up to the 2012 Olympics – will be published soon.

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