Last year, totalcontent collaborated with Blast Design on the launch campaign for Arjo Wiggin’s Inuit paper, which won its category in the Benchmark Awards. The Design Week-organised scheme rewards design effectiveness, so it was a real privilege to contribute to a project that not only looked the business, but really did the business. The judges said: “It’s the attention to detail that sets this apart. A lovely story has been created around the brand”.

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