We were having a bit of a clear out (actually a lot of a clear out) yesterday, and came across this cute early 1980s branded paper bag. Deb must have carried some text books back to her halls of residence in it all those years ago. It stuck me how infinitely more eco these are than your regular bookshop plastic bags, and how much more suitable they are for books in terms of size and medium. Maybe we weren’t quite as profligate as we remember. The Penguin logos, of course look punchy, quirky and powerful – even in two colours on poor-quality paper.

While I’m at it, I should probably recommend two related books: ‘Penguin by Design’, a loving visual history of the publishers by the excellent Phil Baines; and ‘Seven Hundred Penguins’, a superb compendium of Penguin covers from 1935 to recent times.

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