We had an email today from Tim O’Kennedy, the CEO of D&AD no less. He passed on his congratulations and told us that henceforth we were allowed to use these exclusive ‘pencil marks’ on our website and so forth.

So what do they mean exactly? Well, that totalcontent fared pretty well at this year’s D&AD awards (the ‘design and advertising Oscars’, in tabloid parlance). In fact, in the Writing for Design section, we were the only people to get two separate entries into the prestigious D&AD annual – including our self-promotional monkey posters, piles of which are still cluttering up the studio. ‘Feed Your Mind – A Great British Miscellany’, the book Jim wrote on the 2009 Royal Mail stamp programme, went one better in snaffling a rare nomination (hence the silver pencil… you don’t actually get one, but hey). Designed by the estimable hat-trick, this gargantuan project was a real labour of love, so the recognition was deeply appreciated.  Jim duly donned his best bib and tucker and headed off for the glittering awards do at the Roundhouse earlier this month, with high hopes of adding to his D&AD pencil collection. Unfortunately this time he walked away empty handed – although he was positively relieved there were no cameras to film his ‘dignified’ reaction when the category winner was announced. And what of the eventual winner? Well put it this way, if yet another client asks us for a tone of voice like Innocent’s, we’ll be less than amused.

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