Sorry. Bit of a hobby horse. Really enjoyed the Design Week Awards last week – they were slick, inspiring, and it was great to catch up with friends, clients and collaborators. There was also a truly worthy Best of Show winner in the Peezy, a funky urine sample device for women (really).

As if that wasn’t enough, work by totalcontent was up among the awards again (details in the ‘recently’ section if you’re interested). Not that anyone would have known. For some reason, copywriting is barely ever credited. At awards or on the finished article. Even when it’s totally central to the success of a project. Designers, photographers, illustrators, printers, even the paper stock gets a name check. But the poor old writer? It’s a perennial frustration, and I still can’t figure out why words get so little recognition. OK, you can come out now, moan over.

1 comment

  • Murk

    Well done Jim. Thats an other award youve won. Your write; copywritters do’nt get the credit they deserve so truley.
    :-)

    Reply

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