Don’t get me wrong, I’m a big fan of Twitter. It can be fun, informative, timely and even occasionally inspiring. I like the way it punctuates the day with little morsels of interest — quips, links and banter — although admittedly I’m sometimes a little too easily distracted by it.
|Frazier Crane… undisputed king of the wisenheimers
But there’s one thing that really, really
annoys me. And that’s people who use it as yet another platform for self-congratulation. Wisenheimer
is an Americanism, but I was struggling to find a noun which so perfectly summed up this kind of pompous, self-regarding type. Someone who constantly has to reaffirm their greatness and superiority, who assumes the world is interested enough to want five-minute bulletins on their majestic progress. It’s the digital equivalent of the dreaded Christmas round robin letter.
At least it’s short, I hear you say. Short but incessant, death by a thousand pats on the back.