Well, nothing was going to live up to last year’s Black Pencil at the D&AD Awards. But we were chuffed enough to have had another piece of work accepted into the 2009 annual in the Writing for Design section. 

 ‘The Yellow Book – A Prototype Wayfinding System for London’ was one of only 13 to make it into the hallowed pages this year, so that’s pretty good going. Particularly when you consider how many of the successful entries were self-promotional projects, where the writer had no client to answer to and could really cut loose (see totalblog for details). The Yellow Book, by contrast, had to satisfy four clients – Transport for London, the Mayor’s Office, the London Development Agency and ORB (Oxford Street, Regent Street & Bond Street Action Plan). Not to mention AIG, the information designers who developed the prototype and got Jim in to write the text.  The Yellow Book’s accolade at D&AD follows a top prize for promotional brochures at the Design Week Awards. You can download a full pdf version of the Yellow Book and see what all the fuss was about here.

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