a nib off the old pen.

It near brings a tear to the proud, fatherly eye.

This is my 10-year-old son Lukje’s latest homework assignment, which was to design an eco-friendly vehicle. It wasn’t so much the concept and drawing as the naming and copy which caught the eye. In case you can’t make out the body text it reads:

‘You’ll be round the rainforest inno time with thissolar poweredtwo seater!’It has a real economy, rhythm, and an engaging tone of voice. There’s even a nifty bit of alliteration in there. He’ll be troubling the pages of the D&AD Annual before you know it.That’s my boy.

click to download pdf.