dear oh dear.

More years ago than I care to remember, I was between jobs and — through a friend of a friend — ended up working a few weeks on that most eminent publication ‘A Taste of Safeway’ magazine. This, I can assure you, was purely a temporary wolf-from-door measure.

The gig’s highlight was probably interviewing professional Scouser and sexpert Margi Clarke about what she had stashed in her fridge (pasta ready meals, Cadbury’s Creme Eggs and a bottle of Jacob’s Crack [sic], for the record). She may have thought I was “dead posh”, but we got on pretty well, particularly after I mentioned I was a great admirer of her husband, punk artist Jamie Reid.However, this was also around the time ‘A Taste of Safeway’ was putting its Christmas issue to bed, and I was also roped in to doing a spot of (free) modelling, playing the part of a busy dad, getting some shopping together for his family.Imagine my stinging embarrassment a couple of months later when I was at an über-cool design agency touting for some copywriting work. Right there on one of the Vitra desks was said publication, open on the offending spread showing me laden down with seemingly half a Safeway store, a colander and a teddy bear. Hold that pose and smile please. By way of explanation, this is part of Nick Asbury’s Creative Amnesty for Creative Review — jobs/projects you’d rather not own up to.

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