flash - ahah!

Super direct mail follow-up to White Stuff’s super-hero themed catalogue (see below). Cut to the shape of a pair of crime-bustin’, worn-over-the-tights Y-fronts, they’re promoting a forthcoming 20% off day. And if you can’t make it into your local store, you can claim your discount by entering ‘flash’ at the checkout — nice touch.

Have you noticed how the latest posts on this blog are all about old-skool pants and super-powers? Read into that what you will.

click to download pdf.