Horberry's trade secrets.
Fellow writer and 26 member Roger Horberry has a new book out – the rather self-explanatory ‘Brilliant Copywriting – How to Craft the Most Interesting and Effective Copy Imaginable’
Designed to give aspiring commercial wordsmiths the ammunition they need to get that first tentative toe on the ladder, it’s full of useful hints and tips on everything from editing, to ideas, to how to behave in meetings. At the back there’s a series of interviews with what he describes as ‘brilliant copywriters’ – Jim included. So for a small, but highly worthwhile investment on Amazon, you can find out about Jim’s main influences, what kind of briefs he favours, and even how he deals with occasional bout of writer’s block.