new work – AIG.

Throughout December, shoppers in the West End of London are being guided along their way by a new and innovative pedestrian wayfinding system created by those clever chaps at AIG. Called ‘Legible London’, it’s a prototype for a scheme that could be rolled out across the capital over the next few years.

Aimed at increasing the number of journeys made on foot, and transforming London into one of the world’s most walking-friendly cities by 2015, the system uses interlinking signage, printed and digital maps, and online guides, to help pedestrians understand the complex maze that makes up the city.

To explain the thinking behind ‘Legible London’, a document called the‘Yellow Book’ was published. I wrote a 6,000-word essay outlining the aims, theories and stories that resulted in the prototype, and spent several days at AIG helping Tim Fendley and the rest of the team produce the ‘Yellow Book’ and an accompanying web site.We all got there in the end...

click to download pdf.