new work – Bedell Group.
After what seems like months (it was, actually) Bedell Group’s 2006 annual review has finally arrived hot off the presses. Designed by HGV, it features beautiful blind embossing on the front cover, and a single line which runs all the way through the book, making relevant points on relevant pages, and ending with the words ‘to be continued...’ on the back cover.
Bedell’s brief was to keep the tone approachable yet restrained and professional, which is successfully reflected in the copy as well as the design. As is the way with annual reports, the interviewing and writing process was a tough undertaking, but it turned out rather wonderfully in the end.