new work – Chadwick Nott.

Our work with Chadwick Nott, the UK’s largest legal recruitment consultancy, has been featured in the news pages of Design Week. totalcontent were brought in by branding consultancy Deep to develop an intelligent-yet-accessible tone of voice to complement their rebrand work, and help set the ambitious agency apart from the competition.

The guiding principle for all the work was to see things from candidates’ and clients’ perspectives, rather than trot out empty about claims about past achievements. And the tone needed to be sharp, well-informed and occasionally entertaining — appealing to an audience of lawyers. We created language guidelines, example headlines and copy, and and are currently editing Chadwick Nott’s rather extensive website.

click to download pdf.