new work – Crabtree & Evelyn.

Better late than never. Here's a project that I worked on with the wonderful Kate Shaw, Global Creative Director at Crabtree & Evelyn quite a few months ago. The words I contributed are pretty minimal, but I love the mad abandon of the packaging.

Above: Mind your own biscuit... retrotastic packaging from Crabtree & Evelyn

Those flying Highland cattle on the shortbread pack in particular. The design was by Smith & Milton, but if the imagery looks familiar, that's because it had been used before back in the 1980s. This was C&E reestablishing its heritage by delving into its rich visual archive.

click to download pdf.