new work – Exposure.
We imagine it’s a bit like speed dating. But certainly, this was one of the most curious - and fascinating - jobs we’ve ever done. Over the course of four days, Jim interviewed the entire staff at Exposure Communications. All 120 of them.
The idea was to extract a personal ‘nugget’ of information that would appear on the back of their business cards, to give them a little twist. Some subjects were more forthcoming than others, but everyone had at least one quirky thing to say. Conversational letterheads and comp slips completed the stationery revamp. Here are a couple of our favourites:‘I can’t stand people who don’t walk in straight lines’‘Do I look like anyone else? Yes, my twin sister’‘I chopped off the top of my finger and put it in a matchbox’‘When I’m old, I’d like to be Miss Marple, solving the odd murder’