new work – Harrison Pursey.
Blast created the D&AD award-winning identity and literature for leading media recruitment specialists Harrison Pursey back in 2004, and this year were charged with creating a suitably spectacular corporate brochure to follow-up. They didn’t disappoint. Their ‘search and seek’ doggie theme was taken to the max, with a plump orange rosette on the front and a binding based on a studded dog collar – plus plenty of canine capers inside. With the design so ‘out there’, totalcontent’s role was to keep the writing light and elegant, and to go easy on the dog puns. The balance works well – an easy-flowing read with plenty of compelling visual gags.