new work – Neal’s Yard Remedies.

totalcontent has spruced up the pack copy for Neal’s Yard Remedies’ Christmas gift sets. Each of the dozen packs was given an appropriate title based on the benefits of the goodies inside, along with a more expansive description of the ingredients and general efficacy on the back.

Designed and art directed by Aboud Creative, the range features striking ‘photogram’ pictures of live plants by Richard Green. Plants and herbs, sourced from all over the UK, were painstakingly laid on to photographic paper, and then exposed to light. Now almost a fine art process, this harks back to the earliest days of photography, which literally means ‘painting with light’. Shimmering out of a deep blue background, the photograms perfectly reflect the brand’s heritage, natural qualities and iconic blue bottles.

click to download pdf.