new work – Nokia.
Back in October, totalcontent helped Nokia Design with the words for an absorbing exhibition called ‘People Made — Nokia Products that Changed the World’. It was held at the Design Museum in Shad Thames, London, and will form the basis for a larger event in Helsinki as part of the city’s World Design Capital celebrations in 2012.
As well as the catalogue, invite and posters, we wrote all the explanatory texts that appeared alongside the exhibits. These included large illuminated panels describing Nokia’s most iconic, breakthrough phones, and explaining why they made such a huge impact at the time of their release. We had to keep things suitably short and entertaining, but at the same time pin-point why and how these products were technologically significant. Our text also explored the four main themes of the show: mobility, patterns, sustainability, and craft.This is the latest in a series of wonderfully simulating projects for Nokia we’ve helped with over the past few years. Most are covered by NDAs, so we can’t talk about them, but we’re hoping that one or two more will emerge from the woodwork soon.