new work – QuidCycle animation and website.

Here’s the cutely animated result of a short script we wrote recently to explain QuidCycle, a new ethical peer-to-peer lending programme. totalcontent was brought in by branding agency Collider to help with launch materials for this new venture — and to write their website too. The aim was to take the fear factor out of money by using reassuringly friendly, accessible language.

Watch the animation here.

click to download pdf.