new work – UK Athletics.

It’s not often you get to meet one of your childhood heroes in the course of your work. But, during a project for UK Athletics through design company navyblue, Jim was lucky enough to spend time with former world 5000-metre record-holder David Moorcroft – UKA’s inspiring chief executive. The outcome – a document aimed at geeing up British clubs and athletes in the run up to the 2012 Olympics – will be published soon.
archives by year

click to download pdf.

National Gallery Grand Tour.

All 44 of our D&AD Black Pencil-winning cartels. They work best set alongside the relevant Old Master painting.

Cubic Guide to Branding & Design.

A small, charmingly illustrated book outlining the Nottingham-based consultancy’s ideas and approach.
Nokia Ussi magazine #1.

Issue #1 of Nokia brand magazine Uusi. Writing and editorial production by us. Shortlisted for Design Week Award.
Teatime with Crabtree & Evelyn.

A dinky booklet revealing the English tradition of tea drinking, and suggesting complementary C&E teas and biscuits.
totalcontent Monkey Posters.

Our multi-award-winning, self-promotional ‘infinite monkey theorem’ posters. Still one or two left if you ask nicely.
Paul Smith Christmas Brochure.

Featuring polished, minimalist descriptors of the fêted British designer’s Christmas gifts and accessories.

The Yellow Book.

An extended essay on AIG’s prototype wayfinding system for walking in London. It was eventually adopted for real.
H Furniture E-Catalogue.

Catalogue for Anglo-Mexican furniture designers H, covering thinking, process and collections. Design: Studio Makgill.
Orange Call Centre Tips.

Introducing ‘The Pickles’, a typical family throwing up problems for Orange call centre personnel. Illustration: Rob Ball.
Welcome to London 2012.

A commemorative stamp presentation pack for Royal Mail, written by Jim and designed by hat-trick.
Oskar Annual Report 2004.

Winner of a coveted Communicators in Business Award, here’s the Czech mobile phone company’s annual report in full.