Norland Nannies get animated.
Working with our friends at Supple Studio, we wrote a 90-second script to attract new students to Norland College in Bath, which provides world-class training for childcare professionals.
It’s a prestigious institution, and Norland nannies are highly sought after by royalty and celebrities. The main challenge of the recruitment ad was to distil a lot of detail into a short space, and this was achieved by using two levels of information, the main voiceover, along with cleverly presented pop-up facts and figures within the animation.
The animation provides a flavour of the thorough and diverse training on offer at Norland, showcasing Norland’s history and heritage through a playful, modern storyboard that begins and ends at the college’s iconic gates.