packaging you can count on.

Thought this would be the perfect date to share one of my all-time favourite pieces of packaging. I’ve had it quite a few years now, and picked it up at my local Budgens, so I have no idea who was responsible. It certainly makes a change from the usual flimsy string bag – and shows eloquently how tapping into a shared mythology can add character and humour, even to a humble bulb of garlic. The gradiated colour, gothic type and creative folding techniques are great. The die-cut crucifix lifts it into the realms of pure genius.

I’ve just realised the past three posts have all been a tad ghoulish. Pure co-incidence, I assure you. ’Scuse me... just off for a quick pint of the red stuff. Happy Halloween everyone.

click to download pdf.