something to chew on.

For those of us brought up in 1970s Beirut – and there were one or two – this should bring back some memories. Chiclets were the chewing gum of choice, always right there next to the till in the small cornershop, packed to the gunnels with plump fruit, fresh spices, cigarettes and cold drinks, in an order that made sense only to the wonderfully lugubrious shopkeeper.

This is a pack of Johnnie-come lately cinnamon gum, the original classic was exactly the reverse – yellow with red trimming. The rather gothic Roman type and the Arabic script has been streamlined and modernised. The small cellophane window, which gave you a glimpse of the actual gum inside replaced by a drawing in the same position. But it’s still unmistakeably Chiclets. And to me, anyway, it’s a design classic.

click to download pdf.