taking it to the wire.

Just came across this irresistible piece of packaging in my DIY cupboard. I’ve had it for some time, but fortunately have managed to live my life without recourse to wire wool for several years. The Bauhaus-like colours and no-nonsense type are enough to hook you in, and I even love the name, ‘Trollull’, which has such a lyrical ring to it. The immaculately placed red line at the bottom cleverly references the German flag, as this is a quality German product. But best of all is the laid-back 2D figure offering to shake your hand. Reminscent of Robert Crumb’s iconic ‘Keep on trucking’ character, he instantly brings a smile to your face and the inference that he has long, wiry hair borders on graphic genius.

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