Vegums — gummies for good.
Vegums, as the name so concisely suggests, is a range of vegan-friendly vitamin gummies.
They’re made by a couple of seriously sciencey ex-pharmacists who do the right thing, every step of the way. Vegum gummies are gluten free, fish free, cruelty free, additive free — as free as the birds. They’re also carbon negative and Vegan society approved. What’s more, Vegums plant a tree for every review left on TrustPilot. These are good guys, for sure.
But they also have a sense of humour. When we were approached by Manchester-based designer Stuart Mitchell to help out on a Vegums poster campaign, he asked to come up with a series of amusing, provocative lines. Something that would make people look up from their phones, raise a smile and perhaps even give them pause for thought.
As a starting point, we were given a list of interesting facts and figures about Vegums and other rival supplements. Like what’s in them, how they’re made, what the side-effects can be, etc. We used these nuggets to craft bold, arresting headlines, along with accompanying short explanatory sub-lines.
They’re up and around in Manchester right now, but may be heading on a nationwide tour (or even abroad) sometime soon.