word of the week – ‘wisenheimer’ (wajzɛnhajmər).

Don’t get me wrong, I’m a big fan of Twitter. It can be fun, informative, timely and even occasionally inspiring. I like the way it punctuates the day with little morsels of interest — quips, links and banter — although admittedly I’m sometimes a little too easily distracted by it.

Above: Frazier Crane... undisputed king of the wisenheimers

But there’s one thing that really, really annoys me. And that’s people who use it as yet another platform for self-congratulation. Wisenheimer is an Americanism, but I was struggling to find a noun which so perfectly summed up this kind of pompous, self-regarding type. Someone who constantly has to reaffirm their greatness and superiority, who assumes the world is interested enough to want five-minute bulletins on their majestic progress. It’s the digital equivalent of the dreaded Christmas round robin letter.At least it’s short, I hear you say. Short but incessant, death by a thousand pats on the back.

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