the yellow book.

An extended essay on urban pedestrian wayfinding principles in general, and AIG’s award-winning ‘Legible London’ system in particular.

archives by year

click to download pdf.

All 44 of our D&AD Black Pencil-winning cartels. They work best set alongside the relevant Old Master painting.

A small, charmingly illustrated book outlining the Nottingham-based consultancy’s ideas and approach.

Issue #1 of Nokia brand magazine Uusi. Writing and editorial production by us. Shortlisted for Design Week Award.

A dinky booklet revealing the English tradition of tea drinking, and suggesting complementary C&E teas and biscuits.

Our multi-award-winning, self-promotional ‘infinite monkey theorem’ posters. Still one or two left if you ask nicely.

Featuring polished, minimalist descriptors of the fêted British designer’s Christmas gifts and accessories.

An extended essay on AIG’s prototype wayfinding system for walking in London. It was eventually adopted for real.

Catalogue for Anglo-Mexican furniture designers H, covering thinking, process and collections. Design: Studio Makgill.

Introducing ‘The Pickles’, a typical family throwing up problems for Orange call centre personnel. Illustration: Rob Ball.

A commemorative stamp presentation pack for Royal Mail, written by Jim and designed by hat-trick.

Winner of a coveted Communicators in Business Award, here’s the Czech mobile phone company’s annual report in full.