• About us

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    totalcontent is a creative copywriting partnership that has a way with words, and ideas on how your business can use them intelligently. Our writing is straightforward without being simple, clever without being clever-clever, lively without being breathless.

    We help organisations and agencies hit the right note and put the right words in the right places. If you want help with your tone of voice, brand positioning, a website, a snappy name, a well-crafted thousand words or anything in between, you know where to come.

  • Biographies

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    jim deb

    jim k davies.

    deborah kings.

    Jim uses words as the starting point for creative ideas. He’s helped clients such as Paul Smith, Royal Mail, Nokia and Orange with everything from one-liners and naming to ads, books, websites, social media and annual reports. He’s also a published author and columnist whose distinctive brand of cultural commentary has appeared widely in design magazines and national newspapers. Deborah runs the totalcontent studio, as well as helping out with writing assignments. A former account director at a top London PR company, Deborah has a keen editorial eye and ran the writing workshops at her agency. Blessed with impeccable taste and judgement, she’s hot on brainstorming ideas, editing, proofing, and press release writing... and chases late payments like a rottweiler.
  • Clients

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    Variety, as they say, keeps things spicy. totalcontent helps a tasty range of clients, from chunky well-known brands, to smaller, funkier clients. Several we work with directly, others via some of the most creative agencies in the UK.

    brands.

    agencies.

    articles.

    Boots
    Crabtree & Evelyn
    Design Council
    Godiva Chocolatier
    Hitachi
    National Gallery
    Neal’s Yard Remedies
    Neff
    Nokia
    Orange
    Paul Smith
    PepsiCo
    Philips
    The Premier League
    Royal Mail
    Sport England
    Thomas Pink
    Unilever
    V&A
    Waterstones
    Aboud Creative
    Blast
    Brand Union
    Bostock & Pollitt
    Emperor
    Interabang
    hat-trick
    MadeThought
    Magpie
    NB
    Proxy Studio
    Purpose
    Rose
    Spy
    StudioMakgill
    Stylorouge
    Supple Studio
    The Chase
    The Partners
    Why Not Associates
    The Guardian
    Sunday Times Magazine
    Daily Telegraph
    Financial Times
    The Independent
    Management Today
    Design Week
    Print
    Baseline
    Domus
    Idea (Japan)
    Grafik
    Eye
    U&lc
    Circular
    GQ
    Ray Gun
    Campaign
    Pipe Hilton Guest
    Holts (Canada)
  • Publications

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    Jim has written, contributed to and edited several well-received books – these include works on design and advertising, as well as chapters of fiction published through writers’ group 26.
    books.

    ‘The Book of Guinness Advertising’ Guinness Publishing, 1999; ‘Delicious: The Design and Art Direction of Stylorouge’ Gestalten, 2001 (editor); ‘Paul Smith: True Brit’ Design Museum, 1998; Royal Mail Year Book (The Stories Behind the Stamps) 1999; Royal Mail Year Book 2000; Royal Mail Year Book 2001; Royal Mail Year Book 2002; Royal Mail Year; Book 2009; Royal Mail Year Book 2010’; ‘10: Markit’s First Decade’ Why Not Associates, 2012; ‘Guy’s Tower: 40 Years On’, Spy, 2014.

    bits of books.

    ‘Paul Smith: You Can Find Inspiration In Everything’ Violette Editions, 2001 (chapter); ‘Rian Hughes: Art, Commercial’ Gestalten 2002 (introduction); ‘Thomas Manss — Ordnung & Eccentricity’ Gestalten 2002 (chapter); ‘26 Letters: Illuminating the Alphabet’ Cyan, 2004 (chapter); ‘From Here to Here: Stories Inspired by London’s Circle Line’ Cyan, 2005 (chapter); ‘Common Ground: Around Britain in 30 Writers’ Marshall Cavendish Editions, 2006 (chapter); ‘Bard & Co: Shakespeare’s Role in Modern Business’ Cyan, 2007 (co-editor and chapter); ‘26 Words: Exploring the DNA of Language’ Letter Exchange 2014 (chapter); ‘Out Of The Blue: The Essence and Ambition of Finnish Design’ Gestalten 2014 (interviews and chapters).

  • Awards

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    In 2008, Jim received about the highest creative honour you can get — a D&AD Gold Award for his work with the Partners on the National Gallery’s ‘Grand Tour’. One of the six Royal Mail Year Books Jim has written was nominated for a D&AD Silver Award in 2010, and our work has been accepted into the D&AD Annual eight times.

    Elsewhere, we picked up ‘Best Private Sector Annual Report’ at the 2006 Communicators in Business Awards for the Oskar annual report, and an Award of Excellence at the 2005 Communication Arts for the Orange CSR report. Our work has also been recognised at the Cannes, Fresh, Cream, Design Week, Benchmark, and DBA Awards.

    Jim has served on many creative juries, including D&AD, Design Week and BAFTA. In 2012, he was foreman of the D&AD Writing for Design jury in D&AD’s 50th anniversary year.
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  • miscellany
  • letters
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blog

New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
24 Sep 2014

glow-in-the dark ArtCrank poster.

ArtCrank stages exhibitions of bicycle-inspired posters by local artists in cities across the US and Europe. They’re one-night only pop-up affairs, and attract an audience of cyclists and designers — and some crossover cycling designers.

new work – One Eighty TOV and website.

One Eighty is a new residential development in Stratford, east London, aimed at young professional ‘Generation Renters’. It offers residents all kinds of modern-day services including cold storage for food deliveries, dry cleaning, and a private function room.

book review – ‘A Confederacy of Dunces’.

Fat, indolent and full of seething contempt for the world, Ignatius J Reilly is one of the great characters of modern fiction. And the scary thing is, he may never have stepped off the draft manuscript.

yes, there’s always another name.

Just imagine commissioning Dr Seuss for a naming brief... he’d come up with a few options alright. Maybe twenty-three of them. Too Many Daves Did I ever tell you that Mrs. McCave Had twenty-three sons and she named them all Dave? Well, she did. And that wasn't a smart thing to do.