Over the past year or so, we’ve been collaborating quite a bit with Proxy Ventures, an intriguing and unusual client. They describe themselves as ‘venture capital creatives’. In a nutshell, they identify interesting start-up businesses, and invest not only their capital, but also their branding expertise.
We’ve penned words for all kinds of things — books, leaflets, posters, taxi sides, treasure hunts, sleeping masks, pencils, websites, biscuits, mobile phone UIs, and tubs of ice cream. But never a ‘smart’, animated lift. Until now, that is.
A book to celebrate and explain the astonishing four-year refurbishment programme of Guy’s Tower, just next door to The Shard in London Bridge. Originally completed in 1974, it’s an imposing 34-storey concrete brutalist hospital building that was very much looking its age.
A cute little commission from our friends at Supple Studio for Happy Sleepers, a new sleep consultancy based in north London. Happy Sleepers was set up by a trio of child psychologists to help families having issues with their children's sleep patterns.