In the October/November 2017 issue of Creative Review, writer Nick Asbury delves into the origins of brand storytelling and wonders whether it has had its day. Below is a Private View column Jim wrote for DesignWeek in March 2008, which is very much on the same wavelength.
New address, new stationery. We were delighted that our friends at Supple Studio decided to take up the challenge.
At the end of August, Tesco stopped selling ‘one-use’ 5p plastic bags. It was a brave, bold move designed to reduce litter and the number of bags sent to landfill. Although the UK supermarket chain has given out 1.
Tesco are dead right. Their distribution lorries are in effect two-sided moving billboards, travelling up and down the UK motorway network. So you might as well use them as such.