I’ve been working on the Royal Mail Year Book for over 20 years now. In case you’re unfamiliar with this excellent annual, it’s a handsome, slip-cased volume that reveals the ‘stories behind the stamps’.
We were as thrilled as ever to work on the 2016 Royal Mail Yearpack, one of our favourite projects, this one designed by the talented chaps at Studio Up.
You wait weeks for a tone-of-voice project, and then five come along at once. At least that’s what happened earlier in the year when we helped Spy Studio with their rebranding programme for Harbour & Jones, one of London’s leading catering outfits.
The ‘p’ word has become one of the most overused and meaningless buzzwords of modern times. It sits there in all its vapidity on every other website, an empty proclamation that someone actually gives a f**k, when in reality they couldn’t even be bothered find a more accurate or appropriate verb.