• About us


    totalcontent is a creative copywriting partnership that has a way with words, and ideas on how your business can use them intelligently. Our writing is straightforward without being simple, clever without being clever-clever, lively without being breathless.

    We help organisations and agencies hit the right note and put the right words in the right places. If you want help with your tone of voice, brand positioning, a website, a snappy name, a well-crafted thousand words or anything in between, you know where to come.

  • Biographies

    jim deb

    jim k davies.

    deborah kings.

    Jim uses words as the starting point for creative ideas. He’s helped clients such as Paul Smith, Royal Mail, Nokia and Orange with everything from one-liners and naming to ads, books, websites, social media and annual reports. He’s also a published author and columnist whose distinctive brand of cultural commentary has appeared widely in design magazines and national newspapers. Deborah runs the totalcontent studio, as well as helping out with writing assignments. A former account director at a top London PR company, Deborah has a keen editorial eye and ran the writing workshops at her agency. Blessed with impeccable taste and judgement, she’s hot on brainstorming ideas, editing, proofing, and press release writing... and chases late payments like a rottweiler.
  • Clients

    Variety, as they say, keeps things spicy. totalcontent helps a tasty range of clients, from chunky well-known brands, to smaller, funkier clients. Several we work with directly, others via some of the most creative agencies in the UK.




    Crabtree & Evelyn
    Design Council
    Godiva Chocolatier
    National Gallery
    Neal’s Yard Remedies
    Paul Smith
    The Premier League
    Royal Mail
    Sport England
    Thomas Pink
    Aboud Creative
    Brand Union
    Bostock & Pollitt
    Proxy Studio
    Supple Studio
    The Chase
    The Partners
    Why Not Associates
    The Guardian
    Sunday Times Magazine
    Daily Telegraph
    Financial Times
    The Independent
    Management Today
    Design Week
    Idea (Japan)
    Ray Gun
    Pipe Hilton Guest
    Holts (Canada)
  • Publications

    Jim has written, contributed to and edited several well-received books – these include works on design and advertising, as well as chapters of fiction published through writers’ group 26.

    ‘The Book of Guinness Advertising’ Guinness Publishing, 1999; ‘Delicious: The Design and Art Direction of Stylorouge’ Gestalten, 2001 (editor); ‘Paul Smith: True Brit’ Design Museum, 1998; Royal Mail Year Book (The Stories Behind the Stamps) 1999; Royal Mail Year Book 2000; Royal Mail Year Book 2001; Royal Mail Year Book 2002; Royal Mail Year; Book 2009; Royal Mail Year Book 2010’; ‘10: Markit’s First Decade’ Why Not Associates, 2012; ‘Guy’s Tower: 40 Years On’, Spy, 2014.

    bits of books.

    ‘Paul Smith: You Can Find Inspiration In Everything’ Violette Editions, 2001 (chapter); ‘Rian Hughes: Art, Commercial’ Gestalten 2002 (introduction); ‘Thomas Manss — Ordnung & Eccentricity’ Gestalten 2002 (chapter); ‘26 Letters: Illuminating the Alphabet’ Cyan, 2004 (chapter); ‘From Here to Here: Stories Inspired by London’s Circle Line’ Cyan, 2005 (chapter); ‘Common Ground: Around Britain in 30 Writers’ Marshall Cavendish Editions, 2006 (chapter); ‘Bard & Co: Shakespeare’s Role in Modern Business’ Cyan, 2007 (co-editor and chapter); ‘26 Words: Exploring the DNA of Language’ Letter Exchange 2014 (chapter); ‘Out Of The Blue: The Essence and Ambition of Finnish Design’ Gestalten 2014 (interviews and chapters).

  • Awards

    In 2008, Jim received about the highest creative honour you can get — a D&AD Gold Award for his work with the Partners on the National Gallery’s ‘Grand Tour’. One of the six Royal Mail Year Books Jim has written was nominated for a D&AD Silver Award in 2010, and our work has been accepted into the D&AD Annual eight times.

    Elsewhere, we picked up ‘Best Private Sector Annual Report’ at the 2006 Communicators in Business Awards for the Oskar annual report, and an Award of Excellence at the 2005 Communication Arts for the Orange CSR report. Our work has also been recognised at the Cannes, Fresh, Cream, Design Week, Benchmark, and DBA Awards.

    Jim has served on many creative juries, including D&AD, Design Week and BAFTA. In 2012, he was foreman of the D&AD Writing for Design jury in D&AD’s 50th anniversary year.
  • jungle
  • bananas
  • idiotic
  • spectacle
  • schlepp
  • tourist
  • gander
  • miscellany
  • letters
  • alphabet
  • jolly
  • smitten


New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
7 Oct 2015

Force-class stamps.

To celebrate the forthcoming release of ‘Star Wars — The Force Awakens’ in December, Royal Mail is about to release a set of 12 stamps featuring key characters past and present, plus a mini sheet portraying an imagined battle between rebel and Imperial ships.

Shakespeare’s Othello at the RSC, Stratford-upon-Avon.

Before it’s but a dim and distant memory, a quick word about the RSC’s recent production of Othello, which ended its run last month. The Telegraph described it as “Electrifying. It feels as though history is in the making”, and there was real a sense of that.

Atlas Building advertising.

Good to have some words featured in ‘The Sunday Times’, after a hiatus of over a decade. Only this time it’s as a brand copywriter rather than a design journalist. This is the latest press ad for The Atlas Building, which is currently springing up near ‘Silicon Roundabout’, Old Street, London.

‘The Three Little Capitalist Pigs’.

This is the second book in our best-selling ‘classic fairy tales that mean business’ series, illustrated with some aplomb by Andy Goodman at Five-Bar Gate.