the yellow book.
Or more properly ‘The Yellow Book — A Prototype Wayfinding System for London’, was a slim, handsome volume outlining Applied Design’s vision for a London-wide signage system for walkers. The main text was an extended essay by Jim, which outlined the health, transport and commercial benefits of a walking-friendly capital city. The Yellow Book was Nominated for a Design Week Award and accepted into the D&AD Annual for Writing for Design. The scheme as a whole went on to become a reality, and to win a DBA Gold in 2008.