the yellow book.

the yellow book.

Or more properly ‘The Yellow Book — A Prototype Wayfinding System for London’, was a slim, handsome volume outlining Applied Design’s vision for a London-wide signage system for walkers. The main text was an extended essay by Jim, which outlined the health, transport and commercial benefits of a walking-friendly capital city. The Yellow Book was Nominated for a Design Week Award and accepted into the D&AD Annual for Writing for Design. The scheme as a whole went on to become a reality, and to win a DBA Gold in 2008.

click to download pdf.

National Gallery Grand Tour.

All 44 of our D&AD Black Pencil-winning cartels. They work best set alongside the relevant Old Master painting.

Cubic Guide to Branding & Design.

A small, charmingly illustrated book outlining the Nottingham-based consultancy’s ideas and approach.
Nokia Ussi magazine #1.

Issue #1 of Nokia brand magazine Uusi. Writing and editorial production by us. Shortlisted for Design Week Award.
Teatime with Crabtree & Evelyn.

A dinky booklet revealing the English tradition of tea drinking, and suggesting complementary C&E teas and biscuits.
totalcontent Monkey Posters.

Our multi-award-winning, self-promotional ‘infinite monkey theorem’ posters. Still one or two left if you ask nicely.
Paul Smith Christmas Brochure.

Featuring polished, minimalist descriptors of the fêted British designer’s Christmas gifts and accessories.

The Yellow Book.

An extended essay on AIG’s prototype wayfinding system for walking in London. It was eventually adopted for real.
H Furniture E-Catalogue.

Catalogue for Anglo-Mexican furniture designers H, covering thinking, process and collections. Design: Studio Makgill.
Orange Call Centre Tips.

Introducing ‘The Pickles’, a typical family throwing up problems for Orange call centre personnel. Illustration: Rob Ball.
Welcome to London 2012.

A commemorative stamp presentation pack for Royal Mail, written by Jim and designed by hat-trick.
Oskar Annual Report 2004.

Winner of a coveted Communicators in Business Award, here’s the Czech mobile phone company’s annual report in full.